With Tom Holland’s tenure as Spider-Man set to get fully underway in just over a weeks time, it sets in motion the first time Sony and Marvel have worked together on a movie outing. The deal both party’s signed is a well guarded secret – but reportedly Sony Pictures will make out like bandits from it.
According to the L.A. Times, Sony Entertainment Pictures will pocket all the profits from the upcoming Spider-Man: Homecoming. Given that Sony Pictures funded Homecoming, it makes sense that they’d be the ones to take home the lion share of the money made.
Instead, Marvel will pocket all the money from merchandise and tie-in content. All those toys, comics and videogames will net Marvel a heap of money – none of which will go to Sony.
It’s all part of that deal that Sony and Marvel brokered when getting Spider-Man back under Marvel’s umbrella.
It makes sense when you think about it. Sony very much have a firm grasp on the Spider-Man franchise – and would only ever let him play in the MCU if they were set to make a heap of money from the arrangement. Marvel still own all the merchandising rights tot he characters though, which is why he’s been able to turn up in various comics and videogames. Marvel’s interest is in building the MCU brand as a whole. Spider-Man being in there will generate more money down the line for the Studio. A short-term hit for a long-term gain.
Plus it means Peter Parker will be involved in a number of other Marvel movies. We already know that he’ll be swinging into 2018’s Avengers: Infinity War – as well as getting the first movie after the fourth Avengers outing. For Marvel, Spider-Man is a tool to get more money, it benefits them to make him look good.
With early indications pointing to Spider-Man: Homecoming being a success – will you be checking it out when it hits cinemas?